Webinar: Website Best Practices

Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the trainings in your businesses!

This next webinar is titled: Website Best Practices

This webinar is for you if you fall in any of these categories:

• You are looking for a new website
• You are revamping your website
• You might have a Google penalty
• You have never had a website
• You want to get your blog on your website
• You are going to build your own website
• You are looking at industry specific ( like Real Estate) website templates
• You are getting pricing on custom designed websites
• You are using your website for direct leads
• You want to have a website to get sellers
• You want to have a website to get buyers
• You want to have a website for your small business

We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.

As always, IF you register for the webinar and for some reason you can not make it to the live session, you will get the recording sent to you via email.

The webinar is on Wednesday March 30,2016 at 3:00 p.m. Eastern Time.

Go now to register:  Webinar: Best Practices 

 

Does Your Website Resonate with Your Target Market?

Does your target audience respond to your website?

I will go over why a ‘unique for you' website is important to your target market and your conversions and how you can benefit.

You can have the most beautifully designed website on the planet but if no one finds it, what good is it?

It is good for your own ego, but ego does not pay the bills.

You can have the same template site everyone else has- what good is that if you are not differentiating yourself in the market?

You can have a great website that is found, but it does not convert the traffic that arrives, what good will that do you?

Many people look at a website as a technology based calling card or business card.

Then there are people, like in real estate, who want to copy the website format that the heavyweights have or be like everyone else because that is what appears to be the norm in the particular industry you are in.

Overall, these are very poor reasons to have a website.

Some people say they want to have a website and the only reason they know is because that is what they are “supposed” to have.

I firmly believe that nearly all businesses and solopreneurs and entrepreneurs should have a website.
But they should have one for the right reasons. Those reasons will vary depending on your niche and the strategies of your business plan.

You first need to create your plan for your website. You need to understand how it will play a part in your marketing strategy.

You need to have a goal first. What is the goal of your website?

Don't put up a website, just because everyone else in your market is doing it.

Website Marketing Strategies

Some niches don't need organic search because they drive the traffic from offline to their websites.

Others don't need organic search because they pay for Facebook ads or Google adwords which drives traffic to their sites.

In both of those instances you should have a landing page to drive that traffic to. If you are using Google adwords, there are a few more items you need specifically on your website in order to get approved for your ads.

For instance: if you are marketing to expired listings and are sending out a postcard to drive the traffic to your website- you need to send the traffic to a specific landing page or squeeze page on your website. Don't send then to your home page.

This is another huge mistake real estate agents and other marketers make – they send all their traffic back to their home page. Unless your home page is your landing page, don't do this.

For each type of call to action, you need to have a landing page or a pop up form that directs the visitor to what to do next.

In the case of expired listings, the visitor needs to be sent to a landing page on your website which is addressing the pain of having an expired listing, their house did not sell. Address this, loud and clear, and then have a very clear call to action.

If you are working with buyers you will want the home search fields above the fold of your website and a clear call to action. You need to then support that with community pages that address each specific neighborhood. But niching goes even deeper than this.

If your goal is to get organic search – that means you want people to find you on the internet and then go to your website- this is called SEO, search engine optimization, then you need to have an SEO friendly website. WordPress.org platform is great to accomplish this goal.

Know your target audience- your avatar

Who is your avatar? In my Listing Experts Academy we have an entire hour long module on doing your avatar research and defining your avatar. An avatar is targeting a specific person in your niche.

Before you ever hire anyone to build you a website you need to know your avatar.

If you are paying someone to build you a website and they are not having a strategy session with you about who your avatar is, you are wasting your money.

Even for paid ad traffic,  you will need to know who your avatar is.

You can not be all things to all people. You must target your avatar very specifically.

There is no way that in today's internet you can be a generalist.  There is no way you have the money to compete for the same traffic that Zillow and Realtor.com compete for. Get out of their lane.  You can fly under the radar of the heavy weights.

Color is one part of your website your avatar needs to connect with

Color is very important on your website.  Here is an article I wrote about how to work with graphics on your website and social media.

Tips on color:

• Use very little black – don't overdo it with black background sites
• Use white text only for accents, titles, attention grabbers- don't use white text.
• Blue is for loyalty and soothes; great for dentists, medical sites, and water related sites like waterfront real estate.
• Red is the hardest color on our eyes, it is the most intense color of the rainbow. Be careful how you use it, great for accents and some call to actions.
• Use a color wheel to find complimentary colors.
• Make sure your logo and brand blend in, don't use opposing colors, that confuses your visitors.

 

Here is a video with some samples of some of the websites I am working on to give you an idea of different niches.

 

 

What pages do you need on your website?

There are specific pages that Google will require if you run adwords campaigns or adsense. There are also best practices pages Google likes you to have on your site which help to verify that you are a human and not a spam program creating thousands of websites at one time.

The only time these are not required is when you have a squeeze page. But even with a squeeze page – if you are sending traffic to it, make sure you have in small text under the optin box, your link to your privacy page and your disclaimer page.

For regular niche website you will need:

• Home page
• About page
• Main keyword topic page
• Testimonial page
• Blog page
• Contact page
• Disclaimer page
• Privacy page

 

Design for Your Website

After you know who your avatar is, start the conversation.

Design every part of your website as part of your conversation with your avatar.

Look at this screenshot of one of the websites I designed.  See if you can tell who the avatar is for this website.

The colors not only match the logo but they also resonate with baby boomers in Rhonda's niche.

You want to make things very simple and clean.

Overcrowded design no longer appeals to most avatars. You want clean lines, simple boxes, and lots of white space.

 

You also don't want your site to look the same as every one of your competitors.
So many times clients tell me, ” I like this website. I want my website to look like this one.” This is the wrong focus.  Your website needs to resonate with you avatar not with you. Then your website must be able to include your avatar in the conversation. You do that through the use of color, design, and content.

I have YouTube tutorials on how to build your own WordPress website.

Text me at 561-502-1577 if you would like me to build your website for you instead. Not everyone is cut out to build their own website:)

 

 

Case Study: How Fast a Brand New Website Ranks!

Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.

In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.

We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.

I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.

Here is the WordPress Theme I use: Click Here. 

This is what Rhonda's website looks like right now:

 

 

Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.

[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]

Now one week later, she is on page one on Google!  Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!

 

For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.

In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!

So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!

 

 

Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one!  Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.

For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.

 

And in her niche, it is very competitive!  We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!

Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!

 

Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!

Text Me To Work With Me 561-502-1577

Speed Hack Your Way to a Gorgeous WordPress Website! No Coding Skills Required- Free Webinar

Speed Hack Your Way to a Gorgeous WordPress Website- Free Webinar! No coding skills required. So easy a 5th grader can learn how to do this.

Join me for another Free webinar! I hope you are getting a lot out of my free webinars.

January 13th at 8 p.m. eastern time I will be hosting and teaching a free webinar.

Go now to register for the webinar: https://katerinagasset.com/wordpress-ninja-moves-with-thrive-themes

I am going to show you:

• how to add content to your wordpress website super fast and easy
• how to add images super fast to your media library
• how to then add those images and set them up as featured images on your blog
• how to set up your blog page super fast and easy on wordpress
• how to add landing pages, squeeze pages, webinar forms, VSLs all in one click
• how to edit your pages super fast with no coding required
• how to add design elements that will make it look like a pro built your site
• how to create content templates you can simply drag and drop anywhere you want
• and more….

We only have an hour together so I will show you as much as I can in that hour.

We will have a short Q&A after the webinar if there is something in particular you want me to show you.

This is going to be an online live training so I won't have any slides. I won't be walking through any slides. It is all hands on live on the wordpress platform.

I will record the webinar and send out the replay but there is no guarantee that this will work. As always, we will have the recording as long as there are no tech glitches in regards to the recording. I highly suggest you be live on the call for this webinar.

I also advise that you access the webinar from your computer or laptop and not on a mobile device because I will be using my mouse and pointer over my screen and this does not always come out on your side in the best way. You won't be able to follow along so well on a mobile device.

I recommend you to open up a new window on your computer and have your wordpress site dashboard open in that window so you can follow along.

I highly recommend that you get Thrive Themes at http://KaterinaGasset.com/ThriveThemes.   I am an affiliate and greatly appreciate you using my links to get your Thrive Themes membership. You don't need to have Thrive to attend my webinar but the tools we use are all in Thrive.

I am excited to share with you more of my speed hacks! I am all about the speed of which we can accomplish a task. Benchmarks are meant to be improved. The only way I can get all this done is 1. speed at task and 2. creating systems to delegate and 3. outsource my systems to my virtual assistant team. This is how you master your time and get things done.

See you soon!