- in blog , Branding , Marketing by Katerina Gasset
The Best Apple Parody Goes To IKEA!
What fun to write a post about two of my favorite companies on the planet!
If you are a listing agent, studying marketing should be on your list of business education tasks to do.
Studying the best in marketing helps you refine your own listing marketing and branding of your company.
The company that I love to study is Apple. Before we changed over to all Apple computers – Macs, iPhones, iPads… we could not really relate to the fans that seemed so over the top in their love of anything Apple.
The minute we opened the box to our first big 27 inch Mac desktop computer we were not just hooked, but became fanatical fans as well. Now we relate!
Apple commercials are the best designed messages and people and companies around the world continually copy the look and feel of the Apple website, store and commercials. Studying Apple messaging is a must for any serious marketer.
One of the fun things that comes from this is the Apple commercial parodies from other companies. There are some great ones out there.
This year, with the new Apple iPhone6 being announced to the new i08 update to the Yosemite OS, companies are jumping at the chance to grab a piece of the messaging moment and bring it to their own audiences.
Thumbs up to my another one of our favorite companies- IKEA, who we choose as the winner of the Apple parody this year!
IKEA takes their new 2015 paper catalog and creates a hilarious commercial parody that will have you laughing for a while!
Oh, I should also mention that this IKEA video has over 10,000,000 views!!!! That just goes to show how much of a hit not just this commercial is but also goes back to the amazing success marketing of Apple.
Here is the commercial: