Webinar: SEO Update for 2021 and Beyond!

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.

The only thing that is constant is change.

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for 20th of January, 2021, Wednesday, at 4 p.m. Eastern, 3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific, and 9 p.m. London.

Click this link to get registered:

https://katerinagasset.com/SEO2021Webinar/KGBlog

Listing Experts Academy Members are ROCKING the SERPS!!!

Listing Experts Academy Members are ROCKING the SERPS!!! 

This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes. 

When you follow the steps that are set forth in a systematic fashion you get results. 

Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google. 

There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address. 

Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you. 

But they do Google the address! 

Take back your listings. 

Then there are your niche keywords. Can you overcome the big box sites on the SERPS? 

Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you. 

That does not happen with lead generation done mega style or with PPC campaigns. 

This happens one customer at a time. One call at a time. It works. 

But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.

This member has been applying SEO steps for only 2 months:

The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords. 

We are on page 1 already in just 2 weeks after designing the home page and blog page: 

After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,

check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community: 

Here is another Listing Experts Academy member's review of how she is doing with the academy: 

 No,  this is not a get rich scheme. This is not a short cut product. It does take effort and consistency. 

I add new content all the time to Listing Experts Academy. 

The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions! 

I also have some surprise trainings coming up!

The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees. 

Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options. 

Get rocking with the rest of our Listing Experts Academy members. 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

Check out her comments in the Private Facebook Group in Listing Experts Academy:

She just put another $1.5 Million under contract. 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

People are signing up for it and the spots are being snatched up! So exciting! 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

So what’s holding you back? 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

• Defining your avatar

• Discovering underserved niches

• How to do your keyword research the right way

• Flying under the radar of Zillow ( and whoever else)

• Article Structure SEO and Social Signals

• Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

• Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

• Listing Presentations

• Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

• How to delegate tasks for real estate, SEO, listing syndication, etc.

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

• YouTube SEO – ($99 value)

• Image SEO – ( $99 value)

• Letters that we use to get listings ( $1200 value) 

• SEO modules and updates ( $priceless!)

• Branding and Marketing information ($997 value)

• Checklists  ( $129 value)

• Slides ( PDFs) of core modules ( $297 value)

• Advanced SEO techniques ( $1200 value)

• How to push your websites that are on page 2 to page 1 ( $597 value)

• How to dominate 7 out of 10 spots on page one ( $397 value)

• Complete SEO to the Top course ($397 value)

• Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

Fast Track SEO ( valued at $997) is included! 

Text me for your invoice or go here to register for your lifetime membership: 

https://goo.gl/aKSlwA

I look forward to having you on board! More exciting things in store for the academy!!!

See you at the top! 

Katerina

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   

There are some SEO steps that are universal which all agree are important:

1. Know your keywords
2. Write great content
3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

1. Be careful to NOT over use your keywords
2. Do use semantics and relative keywords in content
3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top! 

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

See you at the top!

What Is The Best Way To Beat The ZTR’s?

What is the best way to beat the ZTR's?

This was the #1 question in my biggest question about SEO and online branding survey. Thanks to all of you who participated in the survey! Listen to my podcast about one of the most important parts of succeeding at beating out your competition online.

[powerpress]https://katerinagasset.com/wp-content/uploads/2015/05/What-Is-The-Best-Way-To-Beat-The-ZTRs-.m4a[/powerpress]

You can listen to my podcast by clicking on the link above and the audio file will download to your computer.

Or you can listen to it on my iTunes channel.

Real Estate SEO Best Practices: Your Questions Answered!

Real Estate SEO Best Practices: Your Questions Answered! 

Your Biggest SEO and Branding Questions Answered 

The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners. 

As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered. 

In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post. 

Go to: https://www.surveymonkey.com/s/FastTrackSEO

And submit the one big question you want me to answer for your SEO and online marketing. 

The most asked question in the survey is: 

What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are. 

We will be covering this topic in depth in #FastTrackSEO. 

This has become a thorn in our sides however we can come up with creative solutions to solve this problem. 

I like to call this “Learning how to fly under the radar of the ZTR”. 

The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for. 

By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords. 

Don't be afraid when you see them on page one for your keywords. 

If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one. 

Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate. 

If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.

But the short definition is:

A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field. 

The opposite of a long-tail keyword is a short-tail keyword.

A short-tail keyword is a search phrase like: Florida Real Estate. 

The big companies rank for that term and we say: let them!  Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.

Let's look at some facts: 

• Florida is a huge state! It takes 5 hours to drive from Key West to Wellington and then another nearly 6 hours to drive from here to Tallahassee = total to drive from end of the state to another is 11 hours.

• Someone searching for Florida Real Estate has NO idea where in Florida they want to live. Are you really going to drive across the state to show property? I highly doubt that is a wise investment of your time. 

• You really don't have the funds to invest to dominate for this term, nor should you want to. It is NOT the highest and best use of your time or your money. 

We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:). 

Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer. 

Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success. 

So a long-tail keyword is going to be more like this one:

St Augustine Historic Homes for sale. 

Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless. 

What are you waiting for? 

There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related. 

This is great for us. Great for you! 

All you need to do is apply good SEO best practices on your posts, pages and off your website too! 

Before FastTrackSEO starts we are going to break this down into two categories: 

1. Your listings- listing syndication done correctly will help you get your listing addresses on page one. 

2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too. 

I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this. 

These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos. 

After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month. 

Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox. 

You can sign up here:

https://coachkaterina.leadpages.net/fasttrackwebinar/

There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing. 

The course- #FastTrackSEO –  (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions. 

See you at the top! I know you can do this! 

RealBird Webinar REPLAY – Did you miss the RealBird webinar?

RealBird Webinar Replay- Did you miss the RealBird webinar? 

We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!

In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out. 

If you did not register you can still have one last chance to watch the replay of the webinar. 

Go here: https://coachkaterina.leadpages.net/realbirdreplay-/

This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers. 

Learn how to take control of your own listings so that you can get credit where credit is due. 

RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong! 

You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel. 

My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet. 

Make sure you don't miss your chance to watch the webinar. 

Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did! 

Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/

Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO. 

See you at the top! 

Barbara Martino-Sliva Wins Award: Favorite REALTOR® in Vero Beach

When It Comes to Your Digital Marketing Strategy, Taking the First Step Can Make or Break You

The last few weeks have been busier than normal. What else is new, right? But really, it has been super busy. I've been working on creating a huge new project that has been keeping me up at night. Being busy is actually a good thing. I would rather be actively engaged in good causes than be bored or lazy. 

This project has been on my mind for a couple of years now but I did not know how exactly to put it all together.  I am so excited about this new project. 

The reason I'm so excited is this focuses on answering the question that has been keeping me up at night: 

“How can I help busy real estate agents to get their SEO best practices up and running faster and more efficiently? In other words, what exactly would this look like? What does it take to get on the #FastTrack to SEO your site to the top of the search engines and still be able to work with buyers and sellers and not go broke?” 

I realized it has been over 10 years now since I started learning about SEO and applying all that I learned to our real estate company website and our brand. Zig Ziglar once said, “if you want to be an expert in a subject study one hour a day for five years and you will know more than most people who are in that field.” I did the math and started studying about SEO for 6 to 8 hours a night when the rest of the family was sleeping. In one year, I was able to apply what I learned. 

Blogging about SEO and creating tutorials for agents to follow, sharing our successes and helping ActiveRain members was how it all got started with paying it forward. Back in the day, there was no ActiveRain University. 

This is what inspired me to create the popular course: SEO to the Top. For years agents have been taking SEO to the Top modules and trainings. 

It seems as though time keeps going by faster and faster. This got me to thinking about how Universities and High Schools now offer fast tracks to get through school faster and more efficiently. 

Over the years I've had the opportunity to personally coach individual agents just like you. This has helped me create more efficient programs and modules for you to use in your marketing and businesses. 

I've also had the awesome blessing of helping many of these agents rise to the top of the search engines. Agents who have applied what I teach enjoy page one placement for their keyword phrases which results in listings and buyers as well as very good branding. 

Through this journey I kept not only a watchful eye, performed testing on keywords and other SEO strategies but also kept data and notes on which techniques are getting real estate agents up to the top of google faster than before. Over 10 years of data, of defining, of testing and of learning from the great masters of SEO on the internet has transformed into #FastTrackSEO to the Top. 

The point is during that time I've amassed an incredible amount of knowledge, skills, information and applications about what it takes to get to page one on Google and the other search engines which in turn you can then apply to hopefully get the same benefits as I have and all the agents whom I have helped have. 

So why would any of this keep me up at night? 

Simple. It's one thing to know this stuff. It is something quite different to take everything about the SEO best practices and put it into some kind of immediately usable format that can help you to get to where you want to go more rapidly. 

Well, I have it figured out. It's take a long time and it's a lot of work putting it together, but I have now built a full out end to end system which will teach anyone how to do this including you and other busy agents. 

I'd like to share more specifics about the actual #FastTrack SEO to the Top path however there are still some more pieces to get nailed down. For one thing, I'm trying to decide how many people I can accommodate and I don't want to raise expectations and then not be able to meet those obligations. And the last thing I want is a bunch of disappointed agents on my hands! 

Do you have 1 minute to help me help you to #FastTrack your SEO strategies? 

There is one other thing… 

You see, I like think I've covered all of the elements of my new #FastTrackSEO to the Top system. In fact, I'm thrilled to say after two years of hard work I'm about to finalize everything for this system. 

But before I do, I want to make sure I've covered all the bases. This is where you come in…. 

I want know your thoughts about fast tracking your SEO strategies and best practices. 

I've made it incredibly easy for you to send your thoughts and ideas to me. Just click here right now:  

https://www.surveymonkey.com/s/FastTrackSEO

Now, I can't promise an individual answer to each of your questions and comments- with over 2500 subscribers on ActiveRain and over 4500 followers on Facebook there is no way that I can do that. But I can promise you that I will be personally reading each and every one of your questions- and I might be answering some of those on my blog. 

Thanks in advance for sharing your questions with me, I promise I will take good notes! 

Remember to click the link below to send me your SEO questions. I really appreciate your help! 

https://www.surveymonkey.com/s/FastTrackSEO