Understanding Keyword Research and How it Relates to Your Content

Understanding Keyword Research and How it Relates to Your Content 

It is best if you can create a balance between doing your keyword research and actually blogging, adding value and content. 

 

If you are very analytical person you might get really hung up trying to discover the exact and best keywords for you to develop your content. This can really hold you back. I like the saying”Good is good enough”. 

While you should not start a website or blog blindly without any knowledge or thought into what your keywords would be and without any research into whether anyone is actually looking for keywords that you're blogging about, you shouldn't overthink it either.

I find that many business owners, agents and brokers who hire me to do keyword strategy sessions with them are on the wrong track as to which keywords they really should be writing with. 

So for instance buyers will type into Google totally different keywords phrases than sellers will. Do you want buyers or do you want listings? That is the first decision to make. 

The first thing that you need to decide is who you're going to be writing to. A lot of people start to randomly type into Google keyword tools different keywords just to see which ones are the most popular, the most searched, have the most traffic and the least competition. 

You can buy all the different types of software that they are selling on the Internet to do keyword research with and even use Google's Adwords but none of that is can make a difference if you're speaking to the wrong audience because you're just going to get a high bounce rate.

Before you start any keyword research, the first order of business is to develop your avatar. This is the one thing that most people will not do. And even if they do they only scratch the surface. You really need to go deep with this. Successful marketing campaigns create avatars that are very specific down to even the way that their avatar looks, what they say, what they eat and drink. They put a face to their avatars by cutting out of picture they have found that is that look of their avatar in the demographic that they're going after.

In Listing Experts Academy we have two modules dedicated to working on your avatar. That is how important this process is for marketing online.

Engagement, transparency, authenticity and tuning into your avatar's frequencies is how you will connect with your target market.

Developing credibility and expertise in your niche is more important than keyword research. When you really get to know your avatar you will instinctively know what keywords they use when they type phrases in Google to find you. 

Once these steps have been finished you want to make sure that your keywords have high commercial intent within your niche.

You don't need high-volume keywords if you have high commercial intent keywords. More on that in another blog post.  For more information click to learn about Listing Experts Academy– including a set of 4 free tutorials to help you develop you get more listings. 

Contact Katerina Gasset at 561-502-1577 | Authored by Katerina Gasset

Listing Experts Academy- Updates- We are Opening 3 spaces This Week

I hope you are reaching your goals for 2014 so far. It has been an amazing year so far for us and members of Listing Experts Academy.

 

See what others are saying about Listing Experts Academy:

We are starting a network of agents in Listing Experts Academy to help each other apply social signals to boost their traffic, engagement and SEO organically.

 

I am opening the doors to Listing Experts Academy for 3 more agents to join us. Once the 3 agents have been approved we won’t allow access again for a while.

 

So far in Listing Experts Academy we have covered:

 

• Discovering your avatar- really fine tuning who your audience is and how to engage with them

 

• Finding your niche- we went through how to find underserved niches.

 

This is huge because this module alone can increase your profits of your business by over 100%. I know it has for us.

 

• Flying under the radar of the big ZTR’s- don’t compete against zillow and trulia and realtor.com on their terms. Learn how to fly under their radar and have google pick your website and blog up for keywords that have high commercial intent but that the big 4 are not going after. That is how you stay in business with a smaller marketing budget than what they have.

 

• Dominating 7 out of 10 spaces on page one on google- here I show you how you do just that. This module alone is worth the investment of Listing Experts Academy.

 

We still have Reputation Management, Expired Listing Marketing, Listing Presentations, Social Media and a lot more to cover live in Listing Experts Academy-

 

I also added these bonus trainings:

 

1. YouTube SEO

2. ImageSEO

3. Mind Hacking ( to get your thinking in the right place)

4. SEO spreadsheet development for your posts

5. Trello tutorial

6. Google tutorials

7. Update on SEO steps to take now

8. Creating your facebook timeline covers

 

and that is just the beginning!

Join us today to be one of the 3 that get in the door now:

 

http://goo.gl/NMKaUT

 

That btw is a google url shortener code that you can get free from goo.gl to track your clicks.:) It is a great free tool by google.

 

See you at the top!

The Proof is in the Pudding – Video Training #3 is Ready!

The Proof is in the Pudding- Video Training #3 for Listing Experts Academy is ready for you to view. 

 

You should have your email today with your link to video #3 – The video starts off with me explaining to you about the case studies for about 6 minutes and then we move right into the training.

 

 

I go over the case studies with you to show you how you can dominate on google and why it is essential to dominate 7 out of 10 spots on page one of the Google SERPS.

 

Please take notes during this video presentation as their are quite a few golden nuggest sprinkled throughout the presentation. You can actually start today after watching the video to implement some of the strategies I tell you about.

 

In case you are not on the Listing Experts Academy notification list you can sign up here: 

 

Listing Experts Academy

 

You will be asked for your name and email address.

 

Then you will be taken to a page that explains the double opt in confirmation process that aweber ( the email service provider) has in place. Please follow the instructions. After you add your name and email- you will need to check your email and click on the confirmation link that is sent to you. By doing this, you are giving me permission to send you information. You may unscubscribe whenever you want to.

 

The number one reason subscribers are not getting the links to the videos is because they have not completed the confirmation process. I can not add you to the list without your clicking on that confirmation link.

 

That email may be in your junk or spam mailbox so check there too. The last video will be video #4 before we open the doors.

Video #2 Is Ready- Listing Experts Academy

Video #2 Is Ready- Listing Experts Academy

 

Video #2 is a great training- the video starts off with the introduction from me but we move into the real training on slides in a timely manner. Make sure that you click the link inside of the video #2 to get to the training video.

 

 

Video #1 goes through all the 9 modules that are inside of Listing Experts Academy and a couple of the bonus videos.

 

How do you get to the videos? 

 

1. Make sure you are on the Listing Experts Academy notification email list.

 

If you are not on the list- get on the list by clicking here:

 

Get on the list plus 5 keys to Listing Strategies! 

 

2. Make sure you checked your email and clicked on a confirmation link that aweber sends out to you to make sure you asked to be on the list.

 

You may have to check your spam or junk email boxes.

 

If you still don't see the link please contact my office at 561-753-0135 and Cheska will get your info over to Joy or Leslie who will call you back and help you get a new link or some other remedy. 

 

3. Check your email from Tuesday. The link to the Video # 2 was sent out this past Tuesday at 10 a.m. and then later in the afternoon another email was sent out because the link to the video in the first email decided to take a hike ever after it was confirmed.:) ( Technology:)) The sender is Coach Katerina ( At Sign) gmail.com

 

4. Check your email from Thursday last week. That email was from Coach Katerina ( At Sign) gmail.com. That email has the video #1 link in it.

 

One of the modules covers SEO and why you need to be on page one on Google and a map on how to get there.

 

One of the most important bonuses you get by being a member of Listing Experts Academy: SEO Updates – Lifetime SEO Updates! 

 

The reason I do the SEO Updates for no fee if you are a member is because as long as I have been doing courses like SEO To The Top and SEO Extreme I have always felt it was not right of me to charge money for the updates Google does to their algorithm. It is an ethics thing with me. It is an important choice I years ago that I would not charge when Google makes an update to report that update to you.

Listing Experts Academy- Video Training #1 is Live!

Listing Experts Academy – Video Training #1 is Live! 

If you are on my email list to get notified about the training videos to get ready for Listing Experts Academy- that email was sent to your inbox this past Thursday.

 

Please look for that email and click on the link that takes you to the first video in preparation for Listing Experts Academy. I go through what we will be covering in the 9 modules and also some of the bonus modules.

 

If you did not receive the email with the link in it – then sign up here to get my emails about Listing Experts Academy:

 

https://coachkaterina.leadpages.net/getonthelist/

 

There will be a series of 4 videos in total. Please watch them as they are published so you don't miss out on getting into Listing Experts Academy. There will be a limited number of spaces and once all those slots are taken, the program will close for any newcomers.

Listing Experts Academy – Behind the Scenes and How You Can Get Ready

Listing Experts Academy – Behind the scenes and How You Can Get Ready

While we are getting ready to launch Listing Experts Academy towards the middle to end of this month there are a few things that you can do in order to be ready for the trainings when they start.

 

If you want to be a listing agent- take the time to think this through. 

 

Write down the reasons why you want to be a listing agent.

 

There are many agents who will join Listing Experts Academy that are moving from being buyers agents.
There are some agents who are leaving teams to start their own teams or just go solo. Doing so, puts them in the position to be listing agents. 

 

There are brokers and owners who have been in the REO side of the business for the last 7 to 8 years and are now transitioning back into the traditional side and want to focus on listings.  

 

Next, write down the time that you are going to set aside to focus on the goal of listings.

 

If you are not going to make the time to learn and market to get listings- you will not go very far. Planning and then executing your plans- make this is a priority. 

 

Make sure you have your support system set up now.

 

What are you going to do with the buyer leads you get? Do you have a referral broker to give them to so that you can get referral checks in your mailbox? Do you have a team member or a buyers agent that is working with you? Know what you are going to do with the assets that you currently have. 

 

Last but not least- Get on the list now so you don't miss out on the videos I am creating to help you be the listing agent in your market: 

https://coachkaterina.leadpages.net/toplistingagent/

Do You Have To Make Cold Calls to Get Listings?

Do you have to make cold calls to get listings? 

 

In the latest survey we sent out asking agents: “what is the number one obstacle for them to get listings”, one of the top entries was that you don't like to make cold calls. 

 

There is a huge misconception in the industry that is still prevalent today and that is that you need to make cold calls to get listings.   

One of the questions that agents ask me before they choose to go into my private coaching program is if I am going to require them to make cold calls because that is what most coaches seem to require. 

 

My philosophy on cold calling is different. 

 

If you like to make cold calls- then that is great! Keep doing it! Ramp it up! If you like to make cold calls you have a great skill that many people do not have which is going to place you up front. That is a great asset for your marketing tool box. 

 

If you hate to make cold calls- don't make them! It is not going to do you any good to make cold calls if you have a fear of cold calling or simply just don't like to make them. 

 

When your broker or trainer or coach tells you that you need to face your fears and just make the cold calls- that is something you just don't have time for. Let me explain the psychology behind this: 

 

When you are in a business to make profits you need to focus on and improve upon your strengths not your weaknesses. Sure it is great to face your fears but do that on another day- not on your income producing days. 

 

When you concentrate too much on your weaknesses you never get out of the starting gate. 

 

Let's illustrate this and see if you can relate to this in any way: 

You are told to make cold calls so you decide you are going to wake up at 7 a.m to get ready to make your cold calls starting at 8 a.m. You need to make 21 cold calls before 10:00 a.m. That is your assignment. You are saying out loud to yourself that you can do this. 

 

So then this becomes your morning: 

7:00 a.m. wake up, take your shower, get dressed, etc. 

8:00 a.m. make your coffee, grab  breakfast – after all you were supposed to start making calls at 8:00. 🙂 

8:15 a.m. oh no, you forgot to put your laundry in the dryer last night- put clothes in dryer before they smell yucky

oh dear, the doggie needs to go out for a walk again- take doggie out for a walk

8:40 a.m. you need to just really fast, really fast, check your emails

9:30 a.m. oh, better stop checking emails and returning emails and start making your cold calls 

but wait- there may just be a referral waiting for you in Facebook- let's just check in- ( we all know what happens then:)) 

10:30 a.m. wow, how time got away from you- Facebook can do that! 

but now you need to get a drink of water- then you see the kitchen is a mess and you better just put a few dishes in the dishwasher, that will only take a  minute then you promise yourself you will get to the cold calls

11:00 a.m. the phone rings, it is a current client- take care of their needs- after all, that is more important, right? 🙂 

11:30 a.m. time to make lunch, if you make an early lunch than you can get to those cold calls sooner:) 

 

This cycle keeps going on and soon you look up at your clock and realize it is the end of the day and you never made the cold calls. 

 

You can subsitute the procrastinator tasks if you are at your office or anywhere. It all is based on the same behavior- that is very natural for all of us humans. 

 

You will avoid that which is painful for you to do as long as you can put it off. 

 

So there is no benefit to make cold calls if you don't want to. You are wasting valuable income producing hours in the day in order to try to force yourself to do something you don't want to do. 

 

Instead- focus on the skills you have that you love to do! If you love to write- blog away!!! Blogging will get you listings and buyers! 

 

If you love to network in person, join BNI or another networking group in your area. 

 

In Listing Experts Academy we will be covering how to maximize your time and tasks so that you can focus on the aspects of your business that you love to do. 

 

Make sure you are on our first to be notified list for Listing Experts Academy. You will want to get on the email list now because we will be providing some great video content before the doors open to get you started! Click here to get on the list- Listing Experts Academy. 

Expired Listing Marketing Campaigns

Thank you all for filling out the survey of your top two questions you would like to know more about in Listing Experts Academy.

 

Here is one of the questions from the survey. There were a good number of questions about expired listings.

 

“Will you go over creating a great expired listing sales letter in this training so we actually have a letter for our area in the course?”

 

Yes, in our Listing Experts Academy training you will have an entire module on creating your expired listing campaigns. You will get the tools you need to create a sales letter to send out to your expired listing sellers in your market.

 

We launched a course two years ago called, Expired Listing Secrets. The content of the course has of course changed over time, even a short two years.

 

Expired Listings is one of our niche markets. We work well with properties that other agents could not sell. We will train you how to do this in your market.

 

My husband, Nestor and I were featured in the National Association of Realtors magazine. They interviewed us because we niched in Expired Listings.

Here is what one person said about the article in NAR Magazine:

In Listing Experts Academy you will be working on and creating your own customized expired listing campaign for your market. You will learn what works in some markets and what does not.

 

Just in case you are not on the Listing Experts Academy notification list, go here to get on the list:

 

https://coachkaterina.leadpages.net/dominateonline/

 

We are launching sometime in October so you don’t want to miss out. There will be a limit to how many members we can have.

9 out of 10 Spots on Page One on Google Results Pages- Why?

Getting 9 out of 10 spots on Google results doesn't just feed the compititive spirit many of us have, but also more importantly helps you to dominate the listings in that specific market. 

This does not mean you will get a ton of listings for a longtail keyword but what it means is that you have credibility because if you can do this for a keyword, imagine what you can do with a seller's property for sale! That is what you want to put into the seller's mind. 

For some of these longtail keyword phrases, we may only get one listing a year but in our market, that is not a bad listing price anyhow. But some of the brokers I coach who dominate for at least 7 out of 10 spots on page one on a Google result page ( SERPS), get several listings a year from just one keyword phrase. 

If you are following the case study updates with Corinne Guest- she has so far for one dominating page received 4 phone calls from sellers who need or want to list. That does not mean she is going to take all those listings. In fact, she turned down one that was ready to sign the listing agreement because he wants $100K more than what the market value of his house is. 

Here is one of our results pages for a term that we get 2 to 3 listings each year from: 

 

The side effect of doing page one domination is that it is fun and addicting:)! 

Do you want to learn more about how you can achieve these same results? Get on the list to be notified of my Listing Experts Academy that is going to be launched in the middle of October. You will want to be on the email list because I will be giving some great content along the way to October about being the listing agent of choice in your market. 

You will also get my 5 Key Strategies on getting listings.  

Go to this website to sign up: 

https://coachkaterina.leadpages.net/5listingstrategiesa/

Case Study for Listing Experts Academy- Corinne Guest Hits the Bullseye Again

Corinne received 2 more seller calls from her seller specific websites.

Corinne Guest is a great case study for Listing Experts Academy:

Corinne is one of my private coaching clients. She set up a couple of websites designed for attracting listings. You never know for sure if you have a match- but in this case- she chose exactly the right keywords, exactly the right message and the right call to action.

She also made sure she did her homework to dominate 7 out of 10 spots on page one on Google!

 That is a great accomplishment by itself. She actually dominates page one on Google with 9 out of 10 spots for the ONE KEYWORD PHRASE that gets her listings in her market!

What you get is the lead call from the seller. Then it is up to you to convert that call into a listing. Not all calls will convert to listings but that is not the job of your website. That part is up to you. Some people will be priced too high and won't listen to reason so you may choose to walk from taking the listing even though the seller is ready to list with you.

So far Corinne has received 3 phone calls from her new website that dominates the SERPS. She had converted one of those into a listing for sure. One of the other sellers also was ready to sign the listing but wanted too much for his house so Corinne is the one who chose not to go through with the listing. The third seller has not decided to put his home on the market yet but I am sure as wonderful and professional and articulate and attention to detail Corinne is, she will get the listing.

We will have an entire module on how to set this all up so that you can get these results like Corinne is getting. Disclaimer: Remember though, there are no real guarantees that you will get the same results as Corinne or Petra or any of the other brokers and agents that do get these results.

We are launching in Mid October- so be ready!

Make sure you are on the Listing Experts Academy mailing list by signing up here:

https://coachkaterina.leadpages.net/early-bird-/

P.S. In case you missed the Realbird webinar where I give you a lot of great content for building your online marketing for sellers go here now to watch on YouTube:

http://www.youtube.com/watch?v=e1YPLUrN6HE&feature=share&list=PLGIRm5UIn4rBjUGr0tTMn-if_NG60NkTM