SEO is Back with a Vengeance!

SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.

Then I went back to older sites to see how they are doing and they also are showing up on page one.

Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.

This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.

Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.

The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.

Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.

When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!

I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.

If you are in real estate- how would you like to rank ahead of Zillow?

If you are a dentist, how would you like to rank ahead of the big directories?

While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!

I can’t wait to share what we are finding with you!!!

Please tweet this post to share this information on Twitter!

[bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]

Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!

Here it the link to get registered:

https://katerinagasset.com/webinar-seo-is-back/

 

Free Webinar: Using Trello for Projects | Management | Organization

Free Webinar: Using Trello for Projects | Management | Organization and more.

Trello is free. Please use my invitation link here:

http://KaterinaGasset.com/Trello 

This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.

Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.

There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.

I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs  and so much more. I run nearly my entire business on Trello.

This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.

The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.

Please share this on twitter:

[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]

You will get reminders the day before and an hour before you webinar starts from GoToWebinar.

Go here now to get registered:

https://katerinagasset.com/trellowebinar

Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.

We will also have a question and answer session all during the training, so bring your questions about Trello!

 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

 

Check out her comments in the Private Facebook Group in Listing Experts Academy:

 

 

 

 

 

 

 

She just put another $1.5 Million under contract. 

 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

 

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

 

People are signing up for it and the spots are being snatched up! So exciting! 

 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

 

So what’s holding you back? 

 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

 

 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

 

• Defining your avatar

• Discovering underserved niches

• How to do your keyword research the right way

• Flying under the radar of Zillow ( and whoever else)

• Article Structure SEO and Social Signals

• Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

• Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

• Listing Presentations

• Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

• How to delegate tasks for real estate, SEO, listing syndication, etc.

 

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

 

• YouTube SEO – ($99 value)

• Image SEO – ( $99 value)

• Letters that we use to get listings ( $1200 value) 

• SEO modules and updates ( $priceless!)

• Branding and Marketing information ($997 value)

• Checklists  ( $129 value)

• Slides ( PDFs) of core modules ( $297 value)

• Advanced SEO techniques ( $1200 value)

• How to push your websites that are on page 2 to page 1 ( $597 value)

• How to dominate 7 out of 10 spots on page one ( $397 value)

• Complete SEO to the Top course ($397 value)

• Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

 

Fast Track SEO ( valued at $997) is included! 

 

Text me for your invoice or go here to register for your lifetime membership: 

 

https://goo.gl/aKSlwA

 

I look forward to having you on board! More exciting things in store for the academy!!!

 

 

See you at the top! 

 

Katerina

 

 

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

Take Back Your Listings

Take Back Your Listings! 

If you are a listing agent you want to market your listings, you want to sell your listings and you should also want to attract more listings through your marketing. 

Marketing your listings takes a plan and then, implementation of the plan. 

Creating the strategy for each listing is important to get to page one on Google. 

Each listing should be treated as a unique property. 

Not all listings need the same exact SEO techniques applied to them. 

You first have to look at what the competition is for that same listing because Google simply does not care if you are the listing agent.

Google cares about only about who was the first to bring that listing online and which site has the most authority. The site with the most authority tends to be the winner in page one placement. 

SEO best practices for listings consists of several focus points: 

1. Complete listing address 

2. Longtail keyword phrase searched 

3. Niche location terms 

4. Other related searches 

You may need to write more than one post to reach all the focus points. 

To find out more about taking back your listings watch the first free training video in Fast Track SEO here: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

 

 

Fast Track SEO Free Video Trainings are Live

Fast Track SEO Free Video Trainings are Live

Did you get your #FastTrackSEO training videos?

My iphone text is buzzing with texts about what people are learning from my video trainings!

My email inbox is full of replies and compliments about the value people are getting from my video trainings!

This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!

Here are some comments coming in:

Go here to get your free training videos:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

 

There are 2 videos live right now just for you!

Don’t miss out because I am taking these down at the end of May!!!

 

If you missed your first video training, no worries, go to this link:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

and you can click on the first video and the second video at the top of the page.

 

The third video will be ready on Thursday.

See you at the Top!

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

See you at the top!

 

Early Bird Notifications for Fast Track SEO – just a quick note

Just a quick note to let you know that the Early Bird notifications for #FastTrackSEO is shutting down in 4 days.

I don't want you to miss out on being first in line for Fast Track SEO when it launches on May 26, 2015.

The Early Bird list is shutting down on Friday May 15th.

Here is the link in case you are not on the list yet:

https://coachkaterina.leadpages.net/fasttrackwebinar/

You don't want to miss out because I can only take 200 members in Fast Track SEO since I will be teaching the webinars live and want to make sure I have time to answer all your questions.

Real Estate SEO Best Practices: Your Questions Answered!

Real Estate SEO Best Practices: Your Questions Answered! 

Your Biggest SEO and Branding Questions Answered 

The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners. 

As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered. 

In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post. 

Go to: https://www.surveymonkey.com/s/FastTrackSEO

And submit the one big question you want me to answer for your SEO and online marketing. 

The most asked question in the survey is: 

What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are. 

We will be covering this topic in depth in #FastTrackSEO. 

This has become a thorn in our sides however we can come up with creative solutions to solve this problem. 

I like to call this “Learning how to fly under the radar of the ZTR”. 

The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for. 

By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords. 

Don't be afraid when you see them on page one for your keywords. 

If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one. 

Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate. 

If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.

But the short definition is:

A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field. 

The opposite of a long-tail keyword is a short-tail keyword.

A short-tail keyword is a search phrase like: Florida Real Estate. 

The big companies rank for that term and we say: let them!  Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.

Let's look at some facts: 

• Florida is a huge state! It takes 5 hours to drive from Key West to Wellington and then another nearly 6 hours to drive from here to Tallahassee = total to drive from end of the state to another is 11 hours.

• Someone searching for Florida Real Estate has NO idea where in Florida they want to live. Are you really going to drive across the state to show property? I highly doubt that is a wise investment of your time. 

• You really don't have the funds to invest to dominate for this term, nor should you want to. It is NOT the highest and best use of your time or your money. 

We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:). 

Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer. 

Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success. 

So a long-tail keyword is going to be more like this one:

St Augustine Historic Homes for sale. 

Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless. 

What are you waiting for? 

There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related. 

This is great for us. Great for you! 

All you need to do is apply good SEO best practices on your posts, pages and off your website too! 

Before FastTrackSEO starts we are going to break this down into two categories: 

1. Your listings- listing syndication done correctly will help you get your listing addresses on page one. 

2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too. 

I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this. 

These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos. 

After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month. 

Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox. 

You can sign up here:

https://coachkaterina.leadpages.net/fasttrackwebinar/

There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing. 

The course- #FastTrackSEO –  (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions. 

See you at the top! I know you can do this! 

RealBird Webinar REPLAY – Did you miss the RealBird webinar?

RealBird Webinar Replay- Did you miss the RealBird webinar? 

We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!

               

In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out. 

If you did not register you can still have one last chance to watch the replay of the webinar. 

Go here: https://coachkaterina.leadpages.net/realbirdreplay-/

This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers. 

Learn how to take control of your own listings so that you can get credit where credit is due. 

RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong! 

You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel. 

My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet. 

Make sure you don't miss your chance to watch the webinar. 

Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did! 

Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/

Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO. 

See you at the top! 

Realbird Webinar- Guest Speaker- Katerina Gasset 2015

RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time 

I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.