Webinar: SEO Update for 2021 and Beyond!

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.

The only thing that is constant is change.

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for 20th of January, 2021, Wednesday, at 4 p.m. Eastern, 3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific, and 9 p.m. London.

Click this link to get registered:

https://katerinagasset.com/SEO2021Webinar/KGBlog

Webinar: Google’s Big Change Could Make You or Break You

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.  

The only thing that is constant is change. 

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for November 21st, Thursday, at 8 p.m. Eastern, 7 p.m. Central, 6 p.m. Mountain, 5 p.m. Pacific, 1 a.m. (November 22nd) London.

Click this link to get registered:

https://katerinagasset.com/BigChangeWebinar

Discover How You Can Be a Top Listing Agent in Your Market

Discover how you can be the top listing agent in your market! 

I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent. 

We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive. 

You will also learn the 2 killers to your success as a listing agent in the new real estate landscape. 

Click here now to get your 3 free training videos:

http://www.listingexpertsacademy.com/signup/

This series of FREE video trainings is for you if: 

• You are a buyer's agent shifting into becoming a listing agent
• You are a listing agent who understands the power of the internet for your business

• You are an agent moving up in price ranges of listings to earn more income with less sales 

• You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies

• You are a tech savvy agent who wants to get more listings from online positioning 

• You are a broker who want to offer technology to your agents to stay ahead of your competitors 

• You are an agent moving into a new geographical area 

• You are an agent determined to become the authority in your market niches! 

In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program. 

This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.

On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!

Because these are live webinar trainings that we will be starting..

I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.    

There is no other training like this specifically for listing agents in the real estate industry. 

Listing Experts Academy was created for real estate agents who want to get more listings from their: 

• Internet marketing 
• Listing Syndication 
• Listing Presentations 
• Expired Listings 
• SEO and Social Media 
• Press Releases 
• Dominating your market niche 
• Becoming an authority in your market 
• Reputation management 
• and more… 

Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side. 

So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource. 

I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!

Go here now:http://www.listingexpertsacademy.com/signup/

Listing Experts Academy Members are ROCKING the SERPS!!!

Listing Experts Academy Members are ROCKING the SERPS!!! 

This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes. 

When you follow the steps that are set forth in a systematic fashion you get results. 

Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google. 

There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address. 

Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you. 

But they do Google the address! 

Take back your listings. 

Then there are your niche keywords. Can you overcome the big box sites on the SERPS? 

Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you. 

That does not happen with lead generation done mega style or with PPC campaigns. 

This happens one customer at a time. One call at a time. It works. 

But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.

This member has been applying SEO steps for only 2 months:

The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords. 

We are on page 1 already in just 2 weeks after designing the home page and blog page: 

After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,

check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community: 

Here is another Listing Experts Academy member's review of how she is doing with the academy: 

 No,  this is not a get rich scheme. This is not a short cut product. It does take effort and consistency. 

I add new content all the time to Listing Experts Academy. 

The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions! 

I also have some surprise trainings coming up!

The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees. 

Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options. 

Get rocking with the rest of our Listing Experts Academy members. 

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   

There are some SEO steps that are universal which all agree are important:

1. Know your keywords
2. Write great content
3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

1. Be careful to NOT over use your keywords
2. Do use semantics and relative keywords in content
3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top! 

Fast Track SEO Free Video Trainings are Live

Fast Track SEO Free Video Trainings are Live

Did you get your #FastTrackSEO training videos?

My iphone text is buzzing with texts about what people are learning from my video trainings!

My email inbox is full of replies and compliments about the value people are getting from my video trainings!

This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!

Here are some comments coming in:

Go here to get your free training videos:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

There are 2 videos live right now just for you!

Don’t miss out because I am taking these down at the end of May!!!

If you missed your first video training, no worries, go to this link:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

and you can click on the first video and the second video at the top of the page.

The third video will be ready on Thursday.

See you at the Top!

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

See you at the top!

Real Estate SEO Best Practices: Your Questions Answered!

Real Estate SEO Best Practices: Your Questions Answered! 

Your Biggest SEO and Branding Questions Answered 

The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners. 

As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered. 

In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post. 

Go to: https://www.surveymonkey.com/s/FastTrackSEO

And submit the one big question you want me to answer for your SEO and online marketing. 

The most asked question in the survey is: 

What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are. 

We will be covering this topic in depth in #FastTrackSEO. 

This has become a thorn in our sides however we can come up with creative solutions to solve this problem. 

I like to call this “Learning how to fly under the radar of the ZTR”. 

The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for. 

By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords. 

Don't be afraid when you see them on page one for your keywords. 

If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one. 

Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate. 

If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.

But the short definition is:

A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field. 

The opposite of a long-tail keyword is a short-tail keyword.

A short-tail keyword is a search phrase like: Florida Real Estate. 

The big companies rank for that term and we say: let them!  Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.

Let's look at some facts: 

• Florida is a huge state! It takes 5 hours to drive from Key West to Wellington and then another nearly 6 hours to drive from here to Tallahassee = total to drive from end of the state to another is 11 hours.

• Someone searching for Florida Real Estate has NO idea where in Florida they want to live. Are you really going to drive across the state to show property? I highly doubt that is a wise investment of your time. 

• You really don't have the funds to invest to dominate for this term, nor should you want to. It is NOT the highest and best use of your time or your money. 

We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:). 

Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer. 

Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success. 

So a long-tail keyword is going to be more like this one:

St Augustine Historic Homes for sale. 

Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless. 

What are you waiting for? 

There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related. 

This is great for us. Great for you! 

All you need to do is apply good SEO best practices on your posts, pages and off your website too! 

Before FastTrackSEO starts we are going to break this down into two categories: 

1. Your listings- listing syndication done correctly will help you get your listing addresses on page one. 

2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too. 

I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this. 

These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos. 

After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month. 

Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox. 

You can sign up here:

https://coachkaterina.leadpages.net/fasttrackwebinar/

There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing. 

The course- #FastTrackSEO –  (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions. 

See you at the top! I know you can do this! 

Barbara Martino-Sliva Wins Award: Favorite REALTOR® in Vero Beach

What’s Your Biggest Question About SEO and Digital Marketing

What's Your Biggest Question About SEO and Digital Marketing? 

If we had lunch together…

and you could only ask me your biggest question-

what would that be?

Go here to take this one question survey…

https://www.surveymonkey.com/s/BJWVVDB

After you answer that one question head on over to

the early bird registration for #Fast Track SEO to the Top!

The link to the early bird registration will be on the survey monkey thank you page.

Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.

There is limited seating on webinars so you must register on the early bird notification list to secure your spot.

After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.

Afterwards you will get a thank you email and a few minutes later a confirmation email.

You will need to click on the link in that confirmation email in order to confirm your being on the priority list.

Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar.  You will be getting a checklist to download and print prior to the webinar.

Don’t snooze! Take the survey now.