Tag Archives for " Coach Katerina "

Free Webinar: Using Trello for Projects | Management | Organization

Free Webinar: Using Trello for Projects | Management | Organization and more.

Trello is free. Please use my invitation link here:

http://KaterinaGasset.com/Trello 

This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.

Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.

There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.

I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs  and so much more. I run nearly my entire business on Trello.

This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.

The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.

Please share this on twitter:

[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]

You will get reminders the day before and an hour before you webinar starts from GoToWebinar.

Go here now to get registered:

http://katerinagasset.com/trellowebinar

Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.

We will also have a question and answer session all during the training, so bring your questions about Trello!

 

Discover How You Can Be a Top Listing Agent in Your Market

Listing agent training- listing experts academy

Discover how you can be the top listing agent in your market! 

I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent. 

We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive. 

You will also learn the 2 killers to your success as a listing agent in the new real estate landscape. 

Click here now to get your 3 free training videos:

http://www.listingexpertsacademy.com/signup/

This series of FREE video trainings is for you if: 

  • You are a buyer's agent shifting into becoming a listing agent
  • You are a listing agent who understands the power of the internet for your business
  • You are an agent moving up in price ranges of listings to earn more income with less sales 
  • You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies
  • You are a tech savvy agent who wants to get more listings from online positioning 
  • You are a broker who want to offer technology to your agents to stay ahead of your competitors 
  • You are an agent moving into a new geographical area 
  • You are an agent determined to become the authority in your market niches! 

In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program. 

This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.

On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!

Because these are live webinar trainings that we will be starting..

I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.    

There is no other training like this specifically for listing agents in the real estate industry. 

Listing Experts Academy was created for real estate agents who want to get more listings from their: 

  • Internet marketing 
  • Listing Syndication 
  • Listing Presentations 
  • Expired Listings 
  • SEO and Social Media 
  • Press Releases 
  • Dominating your market niche 
  • Becoming an authority in your market 
  • Reputation management 
  • and more… 

Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side. 

So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource. 

I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!

Go here now:http://www.listingexpertsacademy.com/signup/

 

Video Editing Tools to Make Your Videos Rock & Most Are Free!

What is holding you back from crushing it with video?

Video Tools To Rock Your Videos

Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma   in platform. You can read more about why video is so important to your business here.

How to videos are the most popular kind of videos  any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!

YouTube Video EditorRanking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.

If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.

You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.

Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.

A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.

Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:

Share the top Video Editing Tools – most of them are free! Click to Tweet

iMovie AppIf you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.

Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.

If you don't feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.

I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.

Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.

It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.

Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98 

Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.

Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:

We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way. 

StopMotion StudioIf you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.

Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.

It's user friendly, no complicated in-app tools, and it's so fun to use and share!

FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.

You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!

The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!

This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.

Videohance$2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects. 

You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.

Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.

Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.

Creative animators or film makers make use of this app and the results are genius!

8mm Vintage: app is $1.99  for iOS devices is really fun. You can create vintage videos very quickly.  Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!

Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime SadnessThe film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”

The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!

Here is another video shot with the 8mm Vintage app:

8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet

Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.

This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.

If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!

 

400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.

 

I have written articles about YouTube stats so here is the short list: ​

  • Over 50% of all YouTube video views are on mobile devices.
  • Average time a person spends on YouTube is 40 minutes
  • Music, Minecraft and Movies are the most searched terms on YouTube
  • There are over 1 Billion YouTube active users!!!

 

Just for Fun! 

What is the #1 YouTube Video of ALL Time???

Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.

This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.

YouTube video is also great for SEO.  Thinking of learning more about how to SEO your websites, blogs and YouTube videos?

Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.

 

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   Listing Experts Academy Katerina Gasset Fast Track SEO Real Estate SEO

There are some SEO steps that are universal which all agree are important:

  1. Know your keywords
  2. Write great content
  3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

  1. Be careful to NOT over use your keywords
  2. Do use semantics and relative keywords in content
  3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top! 

 

 

 

 

 

Fast Track SEO Free Video Trainings are Live

Fast Track SEO Free Video Trainings are Live

Did you get your #FastTrackSEO training videos?

My iphone text is buzzing with texts about what people are learning from my video trainings!

My email inbox is full of replies and compliments about the value people are getting from my video trainings!

This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!

Here are some comments coming in:

comments for Katerina Gasset

Go here to get your free training videos:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

 

There are 2 videos live right now just for you!

Don’t miss out because I am taking these down at the end of May!!!

 

If you missed your first video training, no worries, go to this link:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

and you can click on the first video and the second video at the top of the page.

 

The third video will be ready on Thursday.

See you at the Top!

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

Fast Track SEO course training for real estate agents

See you at the top!

 

What Is The Best Way To Beat The ZTR’s?

What is the best way to beat the ZTR's?

This was the #1 question in my biggest question about SEO and online branding survey. Thanks to all of you who participated in the survey! Listen to my podcast about one of the most important parts of succeeding at beating out your competition online.

Podcast - Keyword Strategies

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/05/What-Is-The-Best-Way-To-Beat-The-ZTRs-.m4a[/powerpress]

You can listen to my podcast by clicking on the link above and the audio file will download to your computer.

Or you can listen to it on my iTunes channel.

Early Bird Notifications for Fast Track SEO – just a quick note

Just a quick note to let you know that the Early Bird notifications for #FastTrackSEO is shutting down in 4 days.

I don't want you to miss out on being first in line for Fast Track SEO when it launches on May 26, 2015.

The Early Bird list is shutting down on Friday May 15th.

Here is the link in case you are not on the list yet:

https://coachkaterina.leadpages.net/fasttrackwebinar/

You don't want to miss out because I can only take 200 members in Fast Track SEO since I will be teaching the webinars live and want to make sure I have time to answer all your questions.

Fast Track SEO digital marketing course by Katerina Gasset

Real Estate SEO Best Practices: Your Questions Answered!

Take back your listings Real Estate SEO

Real Estate SEO Best Practices: Your Questions Answered! 

Your Biggest SEO and Branding Questions Answered 

The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners. 

As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered. 

In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post. 

Go to: https://www.surveymonkey.com/s/FastTrackSEO

And submit the one big question you want me to answer for your SEO and online marketing. 

The most asked question in the survey is: 

What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are. 

We will be covering this topic in depth in #FastTrackSEO. 

This has become a thorn in our sides however we can come up with creative solutions to solve this problem. 

I like to call this “Learning how to fly under the radar of the ZTR”. 

The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for. 

By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords. 

Don't be afraid when you see them on page one for your keywords. 

Real Estate SEO longtail keyword fast track seo best practices

If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one. 

Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate. 

If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.

But the short definition is:

A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field. 

The opposite of a long-tail keyword is a short-tail keyword.

A short-tail keyword is a search phrase like: Florida Real Estate. 

The big companies rank for that term and we say: let them!  Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.

Let's look at some facts: 

  • Florida is a huge state! It takes 5 hours to drive from Key West to Wellington and then another nearly 6 hours to drive from here to Tallahassee = total to drive from end of the state to another is 11 hours.
  • Someone searching for Florida Real Estate has NO idea where in Florida they want to live. Are you really going to drive across the state to show property? I highly doubt that is a wise investment of your time. 
  • You really don't have the funds to invest to dominate for this term, nor should you want to. It is NOT the highest and best use of your time or your money. 

We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:). 

Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer. 

Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success. 

So a long-tail keyword is going to be more like this one:

St Augustine Historic Homes for sale

Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless. 

What are you waiting for? 

There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related. 

This is great for us. Great for you! 

All you need to do is apply good SEO best practices on your posts, pages and off your website too! 

Before FastTrackSEO starts we are going to break this down into two categories: 

1. Your listings- listing syndication done correctly will help you get your listing addresses on page one. 

2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too. 

I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this. 

These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos. 

After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month. 

Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox. 

You can sign up here:

https://coachkaterina.leadpages.net/fasttrackwebinar/

There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing. 

The course- #FastTrackSEO –  (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions. 

See you at the top! I know you can do this! 

RealBird Webinar REPLAY – Did you miss the RealBird webinar?

RealBird Webinar Replay- Did you miss the RealBird webinar? 

We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!

               Katerina Gasset Guest Speaker RealBird Webinar Fast Track SEO

In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out. 

If you did not register you can still have one last chance to watch the replay of the webinar. 

Go here: https://coachkaterina.leadpages.net/realbirdreplay-/

This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers

Learn how to take control of your own listings so that you can get credit where credit is due. 

RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong! 

You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel. 

My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet. 

Make sure you don't miss your chance to watch the webinar. 

Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did! 

Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/

Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO. 

See you at the top! 

1 2 3