Tag Archives for " SEO for agents "
7 years ago
SEO is Back with a Vengeance!
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter!
[bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered:
https://katerinagasset.com/webinar-seo-is-back/
8 years ago
Discover How You Can Be a Top Listing Agent in Your Market
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
http://www.listingexpertsacademy.com/signup/
This series of FREE video trainings is for you if:
- You are a buyer's agent shifting into becoming a listing agent
- You are a listing agent who understands the power of the internet for your business
- You are an agent moving up in price ranges of listings to earn more income with less sales
- You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies
- You are a tech savvy agent who wants to get more listings from online positioning
- You are a broker who want to offer technology to your agents to stay ahead of your competitors
- You are an agent moving into a new geographical area
- You are an agent determined to become the authority in your market niches!
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
- Internet marketing
- Listing Syndication
- Listing Presentations
- Expired Listings
- SEO and Social Media
- Press Releases
- Dominating your market niche
- Becoming an authority in your market
- Reputation management
- and more…
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Go here now:http://www.listingexpertsacademy.com/signup/
8 years ago
Listing Experts Academy Members are ROCKING the SERPS!!!
Listing Experts Academy Members are ROCKING the SERPS!!!
This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes.
When you follow the steps that are set forth in a systematic fashion you get results.
Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google.
There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address.
Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you.
But they do Google the address!
Take back your listings.
Then there are your niche keywords. Can you overcome the big box sites on the SERPS?
Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you.
That does not happen with lead generation done mega style or with PPC campaigns.
This happens one customer at a time. One call at a time. It works.
But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.
This member has been applying SEO steps for only 2 months:
The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords.
We are on page 1 already in just 2 weeks after designing the home page and blog page:
After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,
check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community:
Here is another Listing Experts Academy member's review of how she is doing with the academy:
No, this is not a get rich scheme. This is not a short cut product. It does take effort and consistency.
I add new content all the time to Listing Experts Academy.
The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions!
I also have some surprise trainings coming up!
The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees.
Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options.
Get rocking with the rest of our Listing Experts Academy members.
8 years ago
RealBird Webinar REPLAY – Did you miss the RealBird webinar?
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
Go here: https://coachkaterina.leadpages.net/realbirdreplay-/
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
8 years ago
[ Podcast ] Take Back Your Listings- Real Estate SEO
[Podcast] Take Back Your Listings- Real Estate SEO
Welcome to another episode of my podcast.
This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?
Find out in this episode of my podcast for Digital Marketing Strategies.
[powerpress]https://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]You can click on the above image to download this podcast episode to your computer or device.
Take Back Your Listings – Real Estate SEO Podcast:
0:11 – Take back your listings
01:37 – How Virtual Assistants can help you on marketing your listings
02:31 – #TakeBackYourListings
03:41 – Syndicating your listings automatically
02:28 – Take back your listing movement
05:34 – SEO your Listings
06:35 – Listings Experts Academy
07:31 – Own your Listings
Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.
Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153
8 years ago
Early Bird Notification List is Ready for #FastTrackSEO to the Top
Early Bird Notification List is Ready for #FastTrackSEO to the Top – the new revamped SEO to the Top course.
Back by popular demand- we are getting ready to launch an all new SEO program on the Fast Track.
Being on the early bird notification list makes sure that you get first notice of the product launching.
The anticipated date of the course start date is May 27, 2015.
SEO to the Top is a very popular course but there have been a lot of Google algorithm changes in the last couple of years.
We are putting this SEO training on the #FastTrackSEO just like colleges and universities have Fast Track courses.
This course will be taught in live webinar format for the first launch.
There will be some amazing bonuses added to the course so don't miss out!
You will be send some important information about how to sign up which you will have first priority to do.
The doors will close when we reach 200 members so it is important to be on the early bird notification list for #FastTrackSEO to the Top.
We will also be sending you some great content along this journey to the launch! Stay tuned!
Here is the link to get on the #FastTrackSEO to the Top course:
8 years ago
What’s Your Biggest Question About SEO and Digital Marketing
What's Your Biggest Question About SEO and Digital Marketing?
If we had lunch together…
and you could only ask me your biggest question-
what would that be?
Go here to take this one question survey…
https://www.surveymonkey.com/s/BJWVVDB
After you answer that one question head on over to
the early bird registration for #Fast Track SEO to the Top!
The link to the early bird registration will be on the survey monkey thank you page.
Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.
There is limited seating on webinars so you must register on the early bird notification list to secure your spot.
After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.
Afterwards you will get a thank you email and a few minutes later a confirmation email.
You will need to click on the link in that confirmation email in order to confirm your being on the priority list.
Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar. You will be getting a checklist to download and print prior to the webinar.
Don’t snooze! Take the survey now.
8 years ago
Open House Success System to Get More Listings and Buyers
Open House Success System to Get More Listings and Buyers
We are doing a BETA program with an Open House Success System from a very successful REALTOR® who closed over 600K last year in commissions using this system he has developed over the last few years.
This will be the first time anyone outside of his successful office will learn his system.
He reached out to me to help me put a course together for his system that we can teach online.
Because we need testers in this BETA system he has offered to offer this to my Listing Experts Academy members!
Listing Experts Academy members during this one time launch of the BETA system will not have to pay a DIME to go through this excellent program.
Once we launch the Open House Success System it will not be available for free to anyone including Listing Experts Academy members.
This is not for everyone.
There are prerequisites to make this a success:
1. Make sure you have an open mind about open houses and can see the potential.
2. Choose ONE gated community that allows open house signs.
3. The gated community needs to have homes $500,000 and above in sales and market values.
4. You must be able to follow scripts and instructions.
5. You must be willing to be accountable.
6. You will be required to provide feedback during the BETA testing of the course, webinars, materials, etc.
You can learn how to get up to 20% of the market share in one single neighborhood.
Join Listing Experts Academy before Wednesday in order to be a part of our BETA Open House Success System.
Joining Listing Experts Academy now gives you a Lifetime Membership in the academy. We have 9 core modules on SEO, branding, listing syndication, expired listings, listing presentations, websites and more. Then we have a ton of bonus trainings!
Bonus trainings include YouTube SEO, Image SEO, Advanced SEO techniques, branding techniques and so much more.
For those who may be thinking about joining the Listings Experts Academy, I will offer my opinion. I appreciated the time and clarity that was put into each module. I would suggest to all, whether you are a geek or a neophyte like me, be careful not to get the feeling there is just to much to absorb and you end up throwing in the towel and writing off the experience to another bad real estate training program. That is why I like the modules that Katerina has created, because it allows me to go back and watch that particular subject matter over and over without having to watch the whole program. When she states that updates will be sent out, such as a Google change, she holds true to her word, I have already received several. I have implemented many of the suggestions but there are still many more I will be able to add as I become more proficient. I have to state, Katerina underpromised and over delivered and to that I say thank you.
Now until next week Wednesday also included is the Open House Success System where you could very well do over 6 figures this year from open houses. No internet work required. No SEO required. No blogging required. Some Facebook ads maybe:).
The Open House Success System will be recorded for you in case you can't make it to one of the 3 webinars where he will be teaching his system to us.
Here is part of my interview with Steven:
Steven earned more than $600,000 this year, (which placed him in the Chairman’s club, the top 1% of all Royal Lepage Canada agents), working open houses within a 15 minute drive of his neighborhood on weekends.
Steven has been a Realtor for 17 years.
Just like many of you he spent his first years chasing clients all over the GTA. He spent lots of money on ads and chased fsbos and at a drop of the hat and he would drive over one hour to try and take a listing. Steven who had learned sales from his father who was a top sales rep for Encyclopedia Britannica. Steven learned the importance of having a presentation book& scripts and always using them every time he made a presentation. Steven did relatively well, earning over $100,000 to $150,000 per year, but he felt he should be able to work less hours and make more.
“I started doing opens the standard way trying to sell the home. But the reality is only one buyer will buy the home and it bothered me that I was not capturing all the other attendees to the opens. So I put my thinking cap on and tried to figure out how to create an open house strategy and presentation book/ scripts that would improve my closing ratio. After several months of trial and error, I finally came up with a strategy and supporting presentation book/scripts that worked like a charm.”
“Soon I was closing one in 4 attendees for appointments to sign both a buyer agency agreement and a listing agreement for the sale of their current home.
My first year with a super team I earned over $400,000 in commissions (that is on a 50/50 split with the team leader)”
Then his team leader ran into some personal problems and the team closed down. Steven looked at his options and decided to start his own team alongside his wife.
“I hired 12 agents, spent over 10,000 per month in ads, generated lots of leads, but the agents did not have a good closing ration and I found myself driving all over the city helping them close for contracts, and on the phone taking ad calls, at the end of 2 years I was burnt out and had not made millions like I had dreamed.
So about 2 years ago I decided to just be a local agent in my community where I live. If I earned 200 to 300k per year I would be happy.”
“But a funny thing happened. I modified my open house strategy slightly and very quickly I became one of the dominant listing agents in my area. Sellers were calling me in for a free evaluation along with 3 or 4 of the big boys & girls who had worked the area for 15 years or more and had large full page ads in the local paper and billboards and weekly postcards, etc.
I figured out a way to win against the more experienced and moneyed completion, without a large advertising budget. Within 18 months I had become one of the dominant listing agents in my community and earned over $600,000 in 2014 mostly by just working 4 hours per week at my opens and having sellers call me to list their home.”
Before I take on any project I do my due diligence about the viability of the project. I am very excited to put together and launch Steven's' Open House Success System.
Make sure you get signed up in Listing Experts Academy before next Wednesday so you can participate in the BETA Open House Success System.
Contact me by text at 561-502-1577 to get into Listing Experts Academy so you can be a part of the Open House Success System. Text your name and email address please. Thanks!
You can also email me: CoachKaterina ( at sign) Gmail.com.
8 years ago
Do You Have an Online Marketing Strategy?
Do you have an online marketing strategy?
The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a written content marketing strategy.
I will venture to assume that for B2C small businesses, it will be lower or about the same.
I hear it all the time:
“I know I need to blog but I don't have the time.”
“I know I need to delegate but I don't have the funds.”
“I know I need to have a plan for my business, but I don't know how to do it.”
” I know I need to have an online business strategy but I don't know where to start.”
Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take.
You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online.
You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies.
Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns.
We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy.
It is almost the end of January in 2015 ~ how is your strategy working for you so far this year?
Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement.
I have 3 strategy session times available on Thursday and 2 on Friday.
Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address.
Looking forward to helping you get on the right track for this great new year!
8 years ago
LIVE In Person SEO WORKSHOP
Sign up today to get your spot reserved for my LIVE Event: SEO Workshop
SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media.
Date: Thursday March 26- 2015
Where: Country Inn conference center in Gainesville Florida
Time: 12 p.m. to 4 p.m.
Limited spaces are available in the conference room so reserve your spot today.
The early bird pricing is only good until February 15, 2015 so book your spot now.
We will be covering:
1. Keyword research the right way- how and why
2. Setting up your silos on your sites- doing the steps
3. Dominating your way to the top – flying under the radar
4. How to push your sites up to the top of page one once they are found on page two
You will discover how to add social media to this mix along with other tips that will help you rise to the top.
Your investment is only $197.00!
If you are a Listing Experts Academy your investment is only $97.
The space is limited at this hotel so reserve your spot today!
Click here to reserve your spot today!
You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily.
If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case.
There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday.
Katerina Gasset has been teaching, speaking and blogging about SEO since 2007. She walks her talk. Whatever she is teaching you how to do, she does for her companies and for her clients.
Katerina was the keynote speaker for ActiveRain in Atlantic City teaching agents how to get listings from blogging on the internet. Katerina has been quoted in Forbes magazine, keynote presenter for RealBird webinars, REBAR camp instructor, private consultant for brokers and agents around the U.S. and Canada.
She has spoken at REOMAC events, NAHREP and AREAA conferences and trainings on SEO, Social Media, Branding and internet marketing.
Katerina has successfully helped agents get to page one on Google. Katerina founded Listing Experts Academy in order to get all the branding, SEO and online marketing trainings in one place for easy access for members.
Katerina is the top blogger on ActiveRain, a real estate network with over 250,000 members.
She lives with passion, her presentations are energetic and full of actionable steps. Anyone who hears Katerina speak walks away with not just the knowledge and how to's but also the motivation to get going to the top of their business and Google!
Katerina has been a real estate agent since 1983. She has been licensed in California, Washington state and Florida. Her husband, Nestor Gasset owns International Properties & Investments LLC – a real estate brokerage in Wellington Florida.