Tag Archives for " SEO "
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter![bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]
Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered:
Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.
In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.
We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.
I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.
This is what Rhonda's website looks like right now:
Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]
Now one week later, she is on page one on Google! Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!
For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.
In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!
So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!
Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one! Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.
For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.
And in her niche, it is very competitive! We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!
Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!
Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!Text Me To Work With Me 561-502-1577
What's Your Biggest Question About SEO and Digital Marketing?
If we had lunch together…
and you could only ask me your biggest question-
what would that be?
Go here to take this one question survey…
After you answer that one question head on over to
the early bird registration for #Fast Track SEO to the Top!
The link to the early bird registration will be on the survey monkey thank you page.
Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.
There is limited seating on webinars so you must register on the early bird notification list to secure your spot.
After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.
Afterwards you will get a thank you email and a few minutes later a confirmation email.
You will need to click on the link in that confirmation email in order to confirm your being on the priority list.
Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar. You will be getting a checklist to download and print prior to the webinar.
Don’t snooze! Take the survey now.
Do you have an online marketing strategy?
The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a written content marketing strategy.
I will venture to assume that for B2C small businesses, it will be lower or about the same.
I hear it all the time:
“I know I need to blog but I don't have the time.”
“I know I need to delegate but I don't have the funds.”
“I know I need to have a plan for my business, but I don't know how to do it.”
” I know I need to have an online business strategy but I don't know where to start.”
Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take.
You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online.
You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies.
Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns.
We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy.
It is almost the end of January in 2015 ~ how is your strategy working for you so far this year?
Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement.
I have 3 strategy session times available on Thursday and 2 on Friday.
Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address.
Looking forward to helping you get on the right track for this great new year!
Sign up today to get your spot reserved for my LIVE Event: SEO Workshop
SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media.
Date: Thursday March 26- 2015
Where: Country Inn conference center in Gainesville Florida
Time: 12 p.m. to 4 p.m.
Limited spaces are available in the conference room so reserve your spot today.
The early bird pricing is only good until February 15, 2015 so book your spot now.
We will be covering:
1. Keyword research the right way- how and why
2. Setting up your silos on your sites- doing the steps
3. Dominating your way to the top – flying under the radar
4. How to push your sites up to the top of page one once they are found on page two
You will discover how to add social media to this mix along with other tips that will help you rise to the top.
Your investment is only $197.00!
If you are a Listing Experts Academy your investment is only $97.
The space is limited at this hotel so reserve your spot today!
You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily.
If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case.
There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday.
Google is Unleashing Penguin 2.0 Soon
The buzz all around the SEO forums and google webmasters forums is all about the anticipation of Google's actual announcement that they are rolling out a new update to their penguin update. It has been nearly a year since the last update to the algorithms so this has been expected.
Most of the time Google just makes updates and does not really announce that it is going to take place. However, this is supposed to be a big algorithm update, so big that Matt Cutts said you can you look at Penguin as 1.0 and the new update as Penguin 2.0.
There has been some movement in the SERPS already since the announcement so most people who are keeping an eye on their SEO are noticing the shifts.
Google did talk about a few things they wanted to work on in this update. It all remains to be seen for the most part.
What we do know is that Google has made a HUGE shift towards brands. That is why they took out patents related to detecting brands. The bad part for the real estate agent is that that means the big 4 took over most of the top spots you used to dominate for in the SERPS.
For hyper-local content this is not what the consumer, the searcher normally wants. When a searcher is looking deep for information on the hyper local level they are not interested in clicking on zillow or trulia. Those sites don't get to the real nitty and the gritty about lifestyle in specific neighborhoods and certainly don't have a voice that the searcher can relate to.
Google says they are trying to work in this update to be able to discover sites that are not as authoritative as far as pagerank goes but that are more what the searcher is looking for making the smaller site the authoritative voice for that brand. The brand equals the keywords. The keywords when used correctly signal to Google that they are that brand.
We hope to see some shift back to real estate agent and broker websites for the content that the searcher is looking for.
But we saw something very unnerving in several areas this past week where most SEO folks believe the algo shift and update have already started to take place:
1. We ranked for a keyword phrase for over 4 years now, totally dominate page one for this keyword holding 8 out of 10 spots. Two competitors each have one spot on this SERP. Suddenly, lo and behold, this past Monday- guess who showed up on page one? Yep, zillow. And they were given a spot without the keyword being in their title. The phrase match was not even in the description or the title tag. Google could only pull up a word here and there throughout a page that somehow they considered authoritative enough to rank on page one. This goes to our original theory that the fear is to make the big brands even stronger rather than the small companies have a shot at page one on the SERPS.
2. The next concerning SERP situation was Debbie Gartner's keywords that she uses. She owns a flooring store. She sells hardwood floors and carpet, etc. She has ranked for a cherry wood flooring for a long time. She dominates the SERPS for this keyword. Suddenly there was zillow when you do a search for looking for hardwood cherry flooring in her town which is in New York. Zillow was given a spot on page one of the serps for a listing of a home in Boca Raton Florida with hardwood flooring. Now, the obvious search is that someone is looking to remodel their home in New York and wants to put hardwood floors in their house so they do a search for hardwood flooring in their town so that they can find a store that sells the wood flooring and get the prices, etc. So either Google is too stupid in their algorithm to be able to figure that one out or they are so far bent in preferring the big brands over anyone including Debbie Gartner who sells flooring. And the listing from zillow was not optimized either for the keyword phrase!
3. The worst part came when Debbie posted about the flooring keyword on her google plus page. Google now assigns hashtags to your posts. You have the option to delete the hashtags that google puts there but most people don't know that. What really bothered me is that Google put the hashtag of zillow on Debbie's posting. Now, even if the algorithm could see that there was discussion about zillow why did Google choose that hashtag instead of the main topic hashtag which was hardwood flooring.
I am hoping that I am wrong, very wrong. I am hoping this new shift is back to the good quality content websites that agents and brokers have worked hard to offer good content to consumers serious about moving, selling and buying homes and properties in their respective areas.
But I am not holding my breath in light of what we have encountered over this past week.