Tag Archives for " Blogging for Business "
Free Webinar- Blogging on your WordPress website fast and easy!
Are you ready to start blogging on your WordPress website?
In this webinar I will share with you some ways in which you can post to your blog much faster.
This will be a rather basic webinar so if you are new to WordPress this is perfect.
If you are new to Thrive Themes, this will also be great for you.
Wednesday March 9, 2016 at 3 p.m. Eastern time
Free Webinar: Using Trello for Projects | Management | Organization and more.
Trello is free. Please use my invitation link here:
This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.
Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.
There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.
I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs and so much more. I run nearly my entire business on Trello.
This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.
The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.
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You will get reminders the day before and an hour before you webinar starts from GoToWebinar.
Go here now to get registered:
Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don’t know the answer, I will find out.
We will also have a question and answer session all during the training, so bring your questions about Trello!
Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma in platform. You can read more about why video is so important to your business here.
How to videos are the most popular kind of videos any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!
YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.
If you don’t want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don’t have a mac:)) then use the YouTube Video Editor.
You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can’t have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.
Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.
A new addition to YouTube videos is ‘cards’. Learn how to use the ‘cards’ with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.
Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:
Share the top Video Editing Tools – most of them are free! Click to Tweet
iMovie App: If you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.
Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.
If you don’t feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.
I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.
Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.
It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won’t be hard to get the hang of the video tool.
Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98
Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.
Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:
We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way.
StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.
Stop Motion Studio’s whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.
It’s user friendly, no complicated in-app tools, and it’s so fun to use and share!
FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.
You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!
The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!
This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.
Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects.
You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.
Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.
Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.
Creative animators or film makers make use of this app and the results are genius!
8mm Vintage: app is $1.99 for iOS devices is really fun. You can create vintage videos very quickly. Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!
Here is a music video was created with the 8mm Vintage app. Lana Del Ray’s song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”
The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!
Here is another video shot with the 8mm Vintage app:
8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet
Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.
This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.
If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!
400 hours of video is uploaded to YouTube every single minute. Don’t let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.
I have written articles about YouTube stats so here is the short list:
Just for Fun!
Psy’s 2012 hit ‘Gangnam Style’ has over 2.4 billion views and it also became the first to reach that 2 billion mark.
This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.
YouTube video is also great for SEO. Thinking of learning more about how to SEO your websites, blogs and YouTube videos?
Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.
#FastTrackSEO: Special Rates for Early Bird Notification members
Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount!
Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600.
Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don’t miss the live action!
How can you be sure you won’t miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~ this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.
Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.
Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.
Check out what other agents say about my SEO courses:
“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.
Mine was SEO to the TOP, and I’m so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it’s useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it’s pennies.
Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~ Barbara Todaro – REALTOR®
Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don’t want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don’t miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time
I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.
The Adventures of Whaa Cow at The Cody Hotel in Cody Wyoming- Customer Service Above and Beyond!!!
After spending the night in Custer South Dakota we made our way on our road trip to Cody Wyoming which is about 45 minutes outside of the east entrance of Yellowstone Park.
The Cody hotel is our favorite place to stay in Cody Wyoming. Cody is a small town in Wyoming of about 9,500 people.
Tristan and Qing had their favorite little Ty™ Beanie Baby with them who they named, Whaa Cow. Whaa Cow had already been with us for the first several days of our road trip vacation.
However, when we checked out of The Cody hotel- Whaa Cow was accidently left behind.
When we arrived in West Yellowstone Montana ~ one of the employees of The Cody hotel called us to let us know he had found Whaa Cow and asked if we would like him sent to our house. I declined since the cost to ship the Ty™ stuffed animal was WAY more than the $8 that it would cost to simply buy another one exactly the same. Qing also agreed that it was not worth the expense and we sort of forgot about Whaa Cow.
The other day Tristan received photos from Qing that the staff at The Cody took it upon themselves to ship Whaa Cow back to Qing at their own expense. But not until after Whaa Cow had some of his own adventures to share:
Qing received Whaa Cow in this well packed shipped package with a half eaten cookie and a whole cookie. Whaa Cow could not be deprived of food along his journey home.
Not only were there these cookies in the box with Whaa Cow but also these amazing photos of his adventures staying at The Cody hotel!
And then there was this letter enclosed of all of his adventures.
Here are the words from his letter:
“The last few days have been terrific! In the evening I sat outside by the pond trying to catch some fish, but with no luck. So I decided to roast marshmallows by the campfire instead. Yum. My legs turned out to be too short for the bike pedals in the exercise room. A few laps around the pool was much more fun. In the lobby I ended up eating too many cookies, and had to relax a bit. I also had a chance to test my piano skills and warm up by the fireplace. I even tried helping out in the laundry room but my poor little arms weren’t long enough to fold the sheets. Before leaving in the morning, I ate breakfast. I sure have enjoyed my time here at The Cody Hotel and will have to come back soon.”
What amazing and creative staff at The Cody Hotel in Cody Wyoming. They have definitely created raving fans here! The example of customer service and taking something as small as a Ty stuffed animal and turning it into such a fun and creative adventure goes way above and beyond any hotel guest’s expectations.
This is also a great example of top notch marketing making a lasting impression on their hotel guests!
Kudos to the hotel staff at The Cody Hotel in Cody Wyoming!!!
On Page SEO Basics for Real Estate Agents
Search engine optimization for your blog articles and your pages on your website is not difficult. It sounds scary and complicated to many real estate agents. When you break it down into smaller bite size pieces, it becomes manageable.
Here is a graphic that I created to show you visually the basic concepts on the items that need to get done when you write a blog post or create a page on your real estate website. This includes your listing pages. Don’t just allow syndicators to take the SEO value from your listings. With a few simple steps you can optimize your listings.
Content that people like to link to is the most important factor. You also need to have content that people can link to. For instance, if you send all your traffic to your idx search page- that page most likely does not have great content to link to. Send the traffic instead to your individual listing pages where you have created some additional interesting content about your listing. This entices someone to link to your listing.
Marketing in 2014 is all About Your Avatar- Dove Gets it Spot On
We started blogging on ActiveRain in 2007. It will be 7 years this year. During the past 7 years Google has made numerous updates to the way that their algorithm finds content on the internet and how it verifies the validity of that content, quality of that content and authority of that website.
The one thing that has remained a constant has been: write good quality content that your reader would like to read.
That has not changed in the last 10 years. For SEO purposes you still need to add keywords and become an authority site.
But once your blog or site is found~ there must be a reason for your reader to stay there to read what you wrote.
Companies, agents, writers and marketers who get this one part right will weather any SEO storm that Google decides to send out.
Your avatar is the one person who wants to buy a house from you ~ not hundreds of people who want to buy a house in your market.
Your avatar is the one person who wants to sell your house with you ~ not hundreds of people who have a home to sell.
Once you know and understand your avatar~ you then write directly to your avatar invoking emotion, establishing a relationship of trust and helping the avatar to understand and know you.
This goes back to the original reason that never changes of how people buy: know, like, trust.
An example of this that I found recently was the Dove company. They have really embraced social media that speaks to their avatar and they have done a brilliant job of this.
In this particular campaign the Dove company speaks to their avatar ~ who is a woman who is prettier than she believes herself to be. So the avatar is a middle aged woman who does not have the greatest self esteem. There is a lot more to their avatar but we won’t go into the entire phsyche of the avatar at this time.
This video to the Dove avatar is effective and invokes emotion. It touches a woman in her heart and soul. This connection develops an emotional attachment that can even become one of defending Dove creating a “fan”. This video has nearly 62 million views.
Steve Jobs and Apple did this same marketing strategy brilliantly. Apple “fans” ( including myself) are more than just buyers, we become salespeople for Apple and don’t even get paid a commission to do so. That is a raving fan.
You may need to get your tissue ready as you watch this video from Dove. While it is hard to watch this video from just purely a marketing standpoint, because it will draw you in emotionally, try to. I had to watch it a few times before I could separate the emotion from the strategy. But once you can do this, I want you to see HOW Dove is speaking and connecting with their avatar. The engagement is key.
Engaging your avatar and forming that relationship with you is how you know you are adding the right content so that when your ideal prospect finds your blog or website, they will stay to read what you spent your time writing.
And as an aside ~ If you don’t think you are pretty or beautiful then you most definately must watch this video. You should show this video to your daughters and your sisters.
This is a great logo for my speaking, training, consulting, coaching business. My colors are lavendar and black but with this logo I wanted to have a statement of richness, thus the gold.
The gold microphone symbolizes the profits in your business and in your life you get if you put into practice what I speak about or consult with you about.
The lavendar color signifies healing. It is a very healing color. This fits into who I am. I am a healer of businesses and lives. I strive to make a difference in the world by helping one business person at a time to reach their full potential and live with passion.
Altogether the colors symbolize the energy with which I speak and share of my expertise and experiences. I motivate the audience into action. I am passionate when I am speaking and that is very evident when you hear me speak. My new logo speaks to that.
I am very excited about redesigning my logo and the rest. Be patient, my website is a long work in progress:( but it is getting there.